I’m Jessica Patricia Tanjung, a performance-driven Performance Marketing Strategist with 4+ years of proven success scaling digital campaigns across Google, Meta, TikTok & X. I combine data analysis, creative execution, and constant testing to deliver measurable growth—and here’s what I’ve achieved so far:
Scale & Budget Mastery:
At Sribu.com, I manage 20+ client accounts with a combined IDR 100M+ monthly ad spend. Through granular audience segmentation and rigorous A/B testing, I’ve driven consistent double-digit increases in conversions while cutting average CPAs by 20%.
High-Stakes Agency Work:
At OMD, I oversaw and forecasted a $300K+ annual budget, optimizing full-funnel campaigns that boosted CTRs by up to 30% and drove client KPIs on time, every time.
Record-Low CPI:
As Freelance Digital Marketing Manager for Hewania, I netted 3,300+ Super App installs at a CPI under $1, outperforming industry benchmarks.
Lead Generation Sprint:
For Xtrawash, I built and optimized a 5-day Google & Facebook Ads push that delivered 32 qualified leads, exceeding lead-quality targets.
Mentorship & Training:
As Senior Team Lead at RevoU, I guided 15+ students through live campaigns, refining their strategy skills and reviewing 30+ hands-on assignments in digital marketing.
Certifications & Expertise
- Meta Certified Media Buying Professional
- BNSP Digital Marketing
- RevoU Full-Stack Digital Marketing
- Google Analytics & Tag Manager
- Canva Design
- Copywriting
I live for turning numbers into insights and insights into revenue. If you’re looking to scale acquisition with data-backed strategies and standout creative, let’s connect!
